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SONIC BRANDING
I have been deeply involved with sonic branding projects for many of the world's top brands over the last few years. The key is to understand the brand and its market on a deep level before beginning to find their sound. It's always been important for me to allow stakeholders the ability to join on every step of the journey to make sure they feel and are a part of the process.
Sonic branding is so much more than a 3 second sonic logo and I take great pleasure in putting together comprensive sonic strategies that are purpose built for each unique brand, utilising a world class network of composers and sound designers to create their sound.
Some brands that I've helped shape the sound of include Kathmandu, Canva, Australian Open & Laver Cup, and many have gone on to win awards including Gold & Silver Transform Awards.
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